Creative I Promotions | Promotional Products and Apparel | Brand Marketing

What Makes People Keep Promotional Products for Years?

2 days ago

Think about the promotional products you've received over the years. How many do you still use? Most people only keep a few. Cheap pens run out of ink, novelty items get tossed in drawers, and any...

6 Stuffed Animals to Cuddle Your Way to Happiness

Jul 30

Almost everyone had a favorite stuffed animal growing up. They were a friend that you confided your deepest secrets to, a friend that could keep you company when thunderstorms rolled through the ni...

6 Products to Welcome Students Back to School

Mar 26

"Don't you just love New York in the fall? It makes me wanna buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address." Tom Hanks said it bes...

A Marketer's (Tiny) Guide to Promo at Trade Shows

Jun 19, 2025

Trade show season is quickly approaching, and standing out in the sea of booths can feel like a daunting task. The competition is fierce, and capturing attention amid the hustle and bustle of the e...

Your Brand Is Your Business - Market It!

Mar 4, 2025

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

6 Benefits of Customer Loyalty Programs

Jan 20, 2025

Everybody loves getting new business - it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into generating...

How to Create Buzz Around a Launch With Promo Products

Nov 10, 2024

So, you're launching a new product or service? Congratulations - what an exciting time for your business! We understand that your next step is to develop your action plan to make this launch overwh...

5 Black-Belt Worthy Karate Promo Products

Oct 26, 2024

Ready to chop and kick your way into a win? Well, look no further! Here are five top-notch karate items that are perfect for any karate school! Karate Medal Karate Stress Reliever K...

What’s Up With Unboxing Videos? The Trend You Must Try

Jun 18, 2024

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

Bamboo: It's Not Just for Pandas!

Apr 29, 2024

What first comes to mind when you think of the phrase "made from sustainable materials"? Bamboo, of course! Bamboo, which is a type of grass (who knew!), is an incredible renewable and sustainable ...

12 Coolest Squeeze Products to Relieve Your Stress

Feb 2, 2024

Admit it, when you get a goodie bag full of promotional products, or you see a booth at a trade show - you immediately gravitate towards the stress relievers. Stress relievers have evolved well bey...

Craft the Perfect Trade Show Swag Bag

Nov 12, 2023

Virtual tradeshows are definitely here to stay, and that isn't a bad thing! Not only are virtual tradeshows a lot more cost-effective for the organization hosting them, but they're also cheaper for...

6 Purr-fect Promo Products for Cat Lovers

Aug 15, 2023

Everyone knows that dogs are man's best friend, but did you know that cats have been living alongside humans as companions since at least 7500 BC? In 2017, cats were one of the most popular pets by...

Reusable vs. Disposable Items

Jul 24, 2023

Disposable products are a common part of everyday life for most folks - think single-use items like plastic cutlery, paper plates, shopping bags from the grocery store, napkins, the coffee cup from...

Take a Hike! 6 Products to Help you in the Great Outdoors

Jun 24, 2023

Did you know that between the United States, Mexico, and Canada, there are 15 different ecological regions in North America? Right in our own back yard, you can go from the frosty tundra of far nor...

Case Study: Keep it Cooler

Jun 10, 2023

Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give thei...

Graphic Design Terms Everyone Should Know

Apr 27, 2023

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

6 Products to Grow Your Business!

Jan 24, 2023

People love plants! They live in our offices and our homes and whether you have a large flourishing garden or fake plants because you can't even keep a cactus alive, there's a plant-themed promo fo...

Lead a Healthier Lifestyle With These 6 Promotional Products

Jan 9, 2023

Eating healthy. Weight management. Working out five times a week. There are many health-related resolutions we set at the beginning of a new year. But, do we follow through with them? Many times, t...

The History of Promotional Products

Sep 12, 2022

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

Case Study: This Promotional Product is in the Bag

Sep 4, 2022

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...

How to Put Together an Onboarding Kit

Jul 22, 2022

Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...

6 Reasons You Need a Company Store

Jun 30, 2022

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

6 Hot Sauces Sure to Blow Your Socks Off

Mar 4, 2022

Finding a new, good hot sauce nowadays is almost like when Indiana Jones triumphantly grabs the idol at the beginning of Raiders of the Lost Ark. It may have taken you traversing through the aisles...

6 Fun Products for Keeping Kids Occupied at Home

Sep 19, 2021

Since the coronavirus outbreak has forced many schools and daycares to close, millions of children are experiencing a major disruption in their daily lives. Parents working from home may be struggl...

How Promo Products Can Tell Your Brand's Story

Jul 15, 2021

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

Take it To-Go: 8 Restaurant Takeout Essentials

Sep 22, 2020

The way restaurant patrons experience dining out has changed immensely since coronavirus cases have begun popping up in the U.S. Restaurants that were once packed to the brim with happy diners are ...

Graphic Design Terms Everyone Should Know

Sep 14, 2020

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...

Using Customer Profiles to Find the Perfect Promo Products

Aug 24, 2020

When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone..." If a company served everyone, it would be impossible to build a successfu...

6 USA-Made Products Especially for Kids

Aug 16, 2020

Who didn't enjoy getting to dig through the prize basket after a trip to the dentist or the bank? It's a fact - children love giveaways. Get your brand, school, or organization in front of both chi...

It's Party Thyme: 7 Products for Plant Lovers

Jul 25, 2020

In recent years, home gardening has gone from a small hobby to a full-blown trend. Houseplants aren't just beautiful home décor- they're actually good for your health! Owning indoor plants c...

Case Study: Hay, Where'd You Get That Tote?

Jun 5, 2020

Description: Large Boat Tote Industry: Sports / Fitness What it was purchased for: Horse show giveaways How it was distributed: A local horse show needed gifts for their major contributors. A ...

Generation Z vs. Millennials: What’s the Difference?

May 29, 2020

We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, "killing" chain restaurants, and being social media obsessed. But what actually defines a millenn...

From Zero to Wow: 6 Uniforms That Every Employee Will Love

May 15, 2020

Have you ever worked at a 9 to 5 job where there is a mandatory uniform? But... this required uniform is old, frumpy, and 100 percent unflattering? We've been there too! There are benefits of unif...

Sustainability & Environmental Responsibility: Why it Matters

Apr 23, 2020

As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...

6 Things You're Missing Out on by Not Using Promotional Products

Apr 9, 2020

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

Your Guide to Drinkware

Apr 2, 2020

Mugs, tumblers, and bottles...oh my! There is an abundance of variety available when it comes to promotional drinkware, which can make it difficult to decide what is the best choice for your brand....

Take 5 of These Promotional Products for the Medical Field, and Call Me in the Morning

Mar 25, 2020

It can be tough for people in the medical field to get their names out to new patients. If you own a restaurant, you can have your cool mascot show up at a local sports game and toss out t-shirts. ...

Case Study: Thank You for Spooning

Jan 6, 2020

Description: 10 Oz. Aztec Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to adverti...

These Are the Tech-Savvy Promotional Products You Are Looking For

Nov 24, 2019

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiqu...

Branding 101: Let’s Talk Logos

Oct 12, 2019

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

A Quick Guide to Promotional Bags

Oct 5, 2019

Whether you're at a tradeshow, school, office, or even the grocery store, chances are that you're going to see a promotional bag. Bags are one of the most ubiquitous promotional products - and for ...

Yes, There's a Difference: Everything You Need to Know About Pens

Aug 8, 2019

Even as much of our world goes digital and paperless, the pen remains an essential tool in both office and home life. With so many different types of pens, choosing the "write" one can be a lot har...

Swing, Batter! The Best MLB Promotions

Jun 26, 2019

Looking beyond the peanuts and Cracker Jacks, there are some creative new promotions heading to major league baseball stadiums this season! The tradition of these MLB giveaways dates all the way b...

6 Retro Products That Are a Blast From the Past

Apr 16, 2019

No matter what decade you think of when you think of "retro products", you can bet there's a customizable product perfect for your next event. Using nostalgia to promote your business can resonate ...

4 Steps to #Winning Social Media

Feb 10, 2019

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across t...

5 Fail-Proof Ideas for Your Business Instagram

Dec 15, 2018

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...

6 Things You're Missing out on by Not Using Promotional Products

Oct 5, 2018

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

Our Top 10 Favorite Eco-Friendly Products

Jul 11, 2018

Sometimes it's good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The products...

Relax and Unwind With These 10 Promo Products

Jun 27, 2018

Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you've had back to back meetings or you've had a stressful travel week. Whatever the case, nothing h...

Branding 101: What Makes a Brand Powerful

Jun 20, 2018

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

16 Ways Color Affects Your Branding and Marketing

May 15, 2018

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

10 Tweetable Quotes for Motivation

May 1, 2018

People love quotes. That's probably why 30% of retweets on Twitter are quote-related. You can tap into that trend by posting engaging and entertaining quotes on your company's account. However, quo...

5 Invaluable Marketing Books to Help Grow Your Brand

Apr 3, 2018

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...